Jack Black launches Great White Beer in support of Shark Spotters!

Jack Black Beer and Shoestring Productions have teamed up in time for this year’s Wavescape Film Festival to launch their latest craft beer. The collaboration was born from a love of surfing, a passion for the ocean and all that its waters encompass.

CEO of Jack Black Beer, Ross McCulloch comments, “The launch of our new Great White Weiss beer couldn’t have come at a better time and we’re thrilled to announce a partnership with the South African Sharkspotters Organisation. Partial proceeds from the sales of our new premium beer will go towards Sharkspotters – protecting our surfers and promoting safe and clean oceans for all.”

“As a surfer, the fear of shark attacks is a reality and the role shark spotters play is invaluable. They deserve all the support they can get,” added Ross.

Wavescape Film Festival provides the ideal opportunity for this micro-brewery to debut their first online advert, conceptualised and produced by Shoestring Productions.

Rob McCulloch, Shoestring Productions, also had this to say, “Recently, we feel that Great Whites have been taking themselves a bit too seriously. This beer isn’t for sissies and it’s certainly not for guys without a sense of humour.”

In conjunction with the launch of Jack Black’s Great White Weiss Beer, the micro-brewery is offering consumers the ultimate prize – free beer for an entire year. Simply visit our Facebook Page and follow the competition links, or enter in participating outlets.

Shark Spotters was started by a passionate ocean loving community, and depends on community support to continue doing our important work, which is why partnerships with local business like Jack Black Beer and Wavescape are so important. Shark Spotters wishes to express their sincere thanks to Jack Black and Wavescapes continued support!

Visit www.jackblackbeer.com to view the Great White Project.

Or alternatively, to view on vimeo, click here: https://vimeo.com/54945647

And to view the advert, click here: https://vimeo.com/55000142

To find out more about the competition, see our Facebook Page for more details: www.facebook.com/jackblackbeer.

Contest closes 1 Feb 2013. Terms and conditions apply.

One comment

  1. Great idea but the ad’s a shocker.

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